“They are stealing our sheep”. So one Jesuit described the tide of change sweeping Christianity in Latin America, long a Catholic bastion. Who are “they”? The new evangelical, Pentecostalist, and charismatic Protestant churches that have sprouted across the region in the last thirty years….. But the sheep have not been stolen. The sheep aren’t sheep anymore: they are consumers, and they have found a more attractive product in the market for salvation.”