“Words are sacred. They deserve respect. If you get the right ones, in the right order, you can nudge the world a little.”

“Hotel rooms inhabit a separate moral universe.”

“Real data is messy. …It’s all very noisy out there. Very hard to spot the tune. Like a piano in the next room, it’s playing your song, but unfortunately it’s out of whack, some of the strings are missing, and the pianist is tone deaf and drunk- I mean, the noise! Impossible! ”