“Carrying someone else’s weight is only going to weigh down on you and add stress, frustration, and pain. Choose who you work with and play with wisely.”

“Don’t oversell what or where you are, especially in today’s industry. It is easier now than ever to be found out as a big-talking beginner or a liar. On the other hand, honesty is strength; use it.”

“Effective branding comes down to creating a sense of comfort, recognition, and trust in your engagement, your message, and your products. It is more about the content and message than the logo and the colors.”