“If you cannot tie your marketing efforts to actual dollars that the electric company will accept, it’s time to adjust your plan.”

“The most devastating thing artists can do to their career is get in their own way, and way too many people do. It’s not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the “right time,” the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you—no one else.”

“If you don’t know your tendencies and can’t analyze when you are most effective, then how can you get the most done in the least amount of time with the best results?”

“Keep the momentum while you are moving to guarantee additional motion and momentum.”

“Marketing and promoting doesn’t come down to the likes, the pins, the plus ones, the followers, the fans, the friends, the views, or the plays online. Marketing and promoting comes down to the conversions.”

“When you promote and market yourself, your service, your product – it cannot be from a script or textbook – it must be from the heart.”

“When telling a story you can utilize numerous ways to create an attractive narrative that will enchant your audience aka ideal customers and clients.”

“Branding is a key communication tool and technique, which provides both consumers and manufactures with a way of differentiating their product or service.”

“I mean, there aren’t many inventions that actually succeed in meeting some human need. Ninety-nine percent of them are just some ugly combo of pushy marketing and spineless consumers.”

“If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?”

“Captivate the attention of your customer by oozing credibility.”

“The weak hype of analytics without the stronghold of conversions to sales and profits is not something to promote. Stop hyping the online numbers and start delivering better content and engagement to create the true physical sales numbers.”