“We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.”

“I have never seen or heard of such a fish. But I must kill him. I am glad we do not have to try to kill the stars.” Imagine if each day a man must try to kill the moon, he thought. The moon runs away. . . . Then he was sorry for the great fish that had nothing to eat and his determination to kill him never relaxed in his sorrow for him. . . . There is no one worthy of eating him from the manner of his behavior and his great dignity. I do not understand these things, he thought. But it is good that we do not have to try to kill the sun or the moon or the stars. It is enough to live on the sea and kill our true brothers.”

“There are times when wisdom cannot be found in the chambers of parliament or the halls of academia but at the unpretentious setting of the kitchen table.”

“The philosopher Diogenes was eating bread and lentils for supper. He was seen by the philosopher Aristippus, who lived comfortably by flattering the king. Said Aristippus, ‘If you would learn to be subservient to the king you would not have to live on lentils.’Said [author:Diogenes|3213618, ‘Learn to live on lentils and you will not have to be subservient to the king”.”

“Nature is pleased with simplicity. And nature is no dummy”

“Like all magnificent things, it’s very simple.”

“Life is really simple, but we insist on making it complicated.”

“Simplify your life. You don’t grow spiritual, you shrink spiritual.”

“It is not a daily increase, but a daily decrease. Hack away at the inessentials.”

“Living simply makes loving simple.”

“The greatest ideas are the simplest.”

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.”

“Or, rather, let us be more simple and less vain.”

“Besides the noble art of getting things done, there is the noble art of leaving things undone. The wisdom of life consists in the elimination of non-essentials.”

“The greatest step towards a life of simplicity is to learn to let go.”