“I’m open to everything. When you start to criticize the times you live in, your time is over.”

“Youthfulness is about how you live not when you were born.”

“For every book you buy, you should buy the time to read it.”

“Success nullifies. You then have to do it again, preferably differently”

“For me, Chanel is like music. There are certain notes and you have to make another tune with them”

“The French say you get hungry when you’re eating, and I get inspired when I’m working. It’s my engine”

“Like poetry, fashion does not state anything. It merely suggests”

“Fashion does not have to prove that it is serious. It is the proof that intelligent frivolity can be something creative and positive”

“Chanel is an institution, and you have to treat an institution like a whore – and then you get something out of her”

“I would like to be a one-man multinational fashion phenomenon.”

“Forgiveness isn’t something I’m preoccupied with — turning the other cheek isn’t my trip.”

“The elegance is as physical, as moral quality that has nothing common with the clothing. You can see a countrywoman more elegant than one so called elegant woman.”

“I had an interview once with some German journalist—some horrible, ugly woman. It was in the early days after the communists—maybe a week after—and she wore a yellow sweater that was kind of see-through. She had huge tits and a huge black bra, and she said to me, ‘It’s impolite; remove your glasses.’ I said, ‘Do I ask you to remove your bra?”

“Fashion is about going ahead, not about memory.”

“Fashion is about two things: the evolution and the opposite.”